Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Crossing the Chasm
by Geoffrey A. MooreIt's hard to believe this was only released in 2012, because it instantly became part of the common language of tech startups everyone. It was brought up so frequently that by the time I read it in 2013, I assumed it had been around for a decade already. Regardless, it's a great framework. If all you need is to understand the terminology or the framework, then a YouTube explainer video should do the trick. If, after watching that you want to dive in then by all means—it will be worth your time.
publisher’s summary
